Built for Keller Williams Market Centers

The operating system for your Market Center.

Waypoint turns your Command exports, MLS data, and recruiting pipeline into one hub — production analytics, agent retention, onboarding workflows, and daily wins, all in one place instead of five.

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Sound familiar?

Your office runs on five tools that don't talk to each other.

Scattered everywhere

Command reports, MLS exports, recruiting spreadsheets, onboarding checklists, and email threads — each holding a piece of the picture, none holding all of it.

Retention is reactive

You find out an agent is leaving when they hand in the letter. Recruiting lives in someone's head, and follow-ups slip when the week gets busy.

Wins go unnoticed

First closings, cap milestones, and anniversaries slide by uncelebrated — and closed transactions slip through the cracks between the MLS and Command.

Waypoint is one hub on top of Command — so the whole office runs from one screen.

What's inside

Every leadership seat in the Market Center, covered.

Team Leader, MCA, Operating Principal, DFI, DAS, or Coach — everyone starts the morning on the same hub.

Daily Briefing

Every morning starts on one screen: tasks due, follow-ups to make, today's celebrations, and what needs attention today.

Production Analytics

Command data becomes rankings & awards, team performance, cap management, and financials — units, volume, GCI, and company dollar.

Growth & Recruiting

A pipeline board, a daily follow-up queue, and one-tap conversation logging — plus AI flight-risk signals that flag agents who may be drifting.

Transaction Reconciliation

Auto-matches MLS records against Command transactions so nothing closed goes uncounted — agents confirm their own deals from a simple link, no account needed.

Workflow Automation

Templated onboarding and offboarding with a rules engine — triggers, escalations, and auto-assigned tasks, so no step depends on memory.

Market Data

Connect your MLS feed and see who's moving in your market — agent movement across brokerages, co-broke relationships, and recruiting watchlists.

Training Tracker

Attendance, report cards, and the answer to the question that matters: does our training actually drive production?

Culture & Daily Digest

A daily email of wins worth celebrating — first closings, capping, milestones, birthdays — with acknowledgement tasks so nothing slips.

Ask Waypoint AI

Ask questions about your office in plain English and get executive summaries grounded in your own data — never anyone else's.

Low lift, by design

Works alongside Command — not instead of it.

No migration, no rip-and-replace. Waypoint runs on the exports you already pull.

1

Bring your Command exports

The same monthly reports you already download — production, listings taken, company dollar. Upload them and your dashboards fill in.

2

Waypoint does the math

It reconciles MLS against Command, buckets production the way Command reports it, tracks caps and anniversaries, and spots what's missing.

3

Run the office from one hub

Dashboards for leadership, a follow-up queue for recruiters, task lists for staff, and a daily digest that keeps the wins visible.

Your office's data. Only your office's data.

Waypoint holds production and roster data for your Market Center, so security isn't a feature — it's the floor.

Two-factor authentication

TOTP-based 2FA, required for every administrator account and available to everyone.

Per-office isolation

Every record belongs to your office and stays there — isolation is checked on every release.

Encryption at rest

Sensitive fields are encrypted at rest, and every connection runs over HTTPS.

Audited end-to-end

A full security audit with every finding tracked — and every critical and high-severity issue fixed and deployed.

Monitored & backed up

External uptime monitoring and encrypted off-site backups, with restore drills actually run.

Honest AI boundaries

AI features are opt-in, disclosed in plain language, and scoped to your own office's data.

See Waypoint on your own numbers.

Tell us who you are and we'll set up a 20-minute walkthrough — bring last month's Command export and we'll show you your office in Waypoint, not a canned demo.

Sign in

We'll only use this to set up your walkthrough — nothing else.